Operation Flood(India’s Milk Revolution): A Revolution in Indian Dairy Industry

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Operation Flood( India’s Milk Revolution): A Revolution in Indian Dairy Industry

Operation Flood is the programme that is most responsible for altering the dairy business in India. The world’s largest dairy development programme, Operation Flood, was started in 1970 with the goal of making India self-sufficient in milk production. This essay will examine in detail what Operation Flood is, how it came to be, and how it affected the dairy business in India.

Introduction


The National Dairy Development Board (NDDB) began Operation Flood(India’s Milk Revolution), sometimes referred to as the White Revolution, in 1970. The program’s objectives included reorganising the dairy sector and raising the at-the-time extremely low milk production. The programme used a three-tiered structure to do this: state-level federations, district-level dairy unions, and village-level dairy cooperatives.

The primary goal of the programme was to boost milk production and make India a self-sufficient producer of milk, which it accomplished in 1998. Operation Flood had a crucial influence in making India the largest milk-producing nation in the world.

Operation Flood – The Revolution

The dairy sector in India was fundamentally altered by Operation Flood. It introduced a number of key innovations that contributed to the industry’s transformation. Some of them are as follows:

In the programme, the idea of milk cooperatives was established. These organisations gathered together small milk producers and assisted them in obtaining a higher price for their milk.
Additionally, it brought for the construction of milk processing facilities, extending milk’s shelf life and reducing spoiling.
It is also introduced artificial insemination methods to increase milk output and helped enhance the breed of dairy animals.

The Three Tiers of Operation Flood (India’s Milk Revolution)

The three-tiered organisation of ‘India’s Milk Revolution‘ was crucial to its success. This is how it went:

Village-level Dairy Cooperatives

Setting up dairy cooperatives at the village level was the initial phase of Operation Flood. Small milk producers who joined forces to sell their milk collectively to form these cooperatives. The cooperatives were in charge of collecting the producers’ milk, examining it for quality, and paying them a fair price for it.

District-level Dairy Unions

The second stage of ‘India’s Milk Revolution‘ entailed establishing dairy unions at the district level. These unions were in charge of obtaining milk from the cooperatives operating at the village level, processing it, and selling it. The cooperatives at the village level required technical support, which was also the responsibility of the unions.

State-level Federations

Creating state-level federations was the third stage of Operation Flood. These federations were in charge of organising the district-level unions’ operations and giving them financial support.

Impact of Operation Flood( India’s Milk Revolution)

The dairy business in India was greatly impacted by ‘India’s Milk Revolution‘. Here are a few examples of how the programme altered the sector:

India’s milk production increased dramatically because to Operation Flood. India’s milk production climbed from 22 million tonnes in 1970 to 146 million tonnes in 2019.
The initiative raised the living standards of small milk producers. They were able to earn more money by selling their milk at a higher price thanks to the village-level cooperatives.
Additionally, ‘India’s Milk Revolution‘ contributed to the development of job prospects in the dairy sector. Numerous jobs were produced by the programme in milk processing facilities and other connected businesses.
Additionally, the programme assisted in lowering consumer milk prices. The price of milk drastically decreased as a result of the increased milk production.

Write a paragraph on ‘operation flood is related to…’:

The growth of India’s dairy industry is strongly related to the programme known as Operation Flood. The initiative, which was started in 1970, sought to boost milk output in the nation and make India a self-sufficient producer of dairy goods. By creating a nationwide network of milk producers, processors, and consumers, It revolutionised the dairy business in India. It also developed the national dairy brand Amul and introduced contemporary milk processing techniques including pasteurisation and cold storage. Operation Flood helped India become the world’s greatest milk producer and made the dairy industry a significant part of the nation’s economy.

Write a paragraph on ‘father of operation flood’:

Operation Flood’s founder is frequently referred to be Dr. Verghese Kurien. He was a brilliant engineer and social entrepreneur who was instrumental in changing the dairy business in India. Following his appointment as the National Dairy Development Board’s (NDDB) chairman in 1965, Dr. Kurien started developing the concept for ‘India’s Milk Revolution‘. Under his direction, the NDDB started ‘India’s Milk Revolution‘ in 1970 with the goal of empowering small-scale milk producers and achieving India’s milk production independence. A successful dairy development model was developed thanks to Dr. Kurien’s creative ideas and diligent labour, and it has since been adopted by numerous other nations. He received numerous honours and medals for his contributions to the dairy industry, including the prestigious Ramon Magsaysay Award and the Padma Vibhushan. Even now, the legacy of Dr. Kurien continues to serve as an example for many budding businesspeople and social activists.

Write a small paragraph on ‘operation flood upsc’:

Operation Flood is a significant topic for the UPSC test, which is a very competitive exam for hiring into a variety of Indian government services. Due to ‘India’s Milk Revolution‘s importance to India’s dairy industry, questions about its history, accomplishments, and effects frequently appear on the UPSC exam. The aims, execution tactics, and results of the programme, as well as the contributions of significant individuals like Dr. Verghese Kurien, are all anticipated of aspirants. An in-depth understanding of ‘OF’ can help candidates perform well on the general studies section of the UPSC test and achieve a higher rank.

Conclusion on India’s Milk Revolution


Operation Flood was a ground-breaking initiative that altered the dairy business in India. The programme contributed to an increase in milk production, a rise in the living standards of small milk producers, the creation of jobs, and a decrease in the cost of milk for consumers. India now produces more milk than any other nation in the world, thanks in large part to Operation Flood.

If ‘OF’ has taught us anything, it is that everything is achievable with the appropriate plan and framework. Other nations seeking to expand their dairy industries have turned to ‘India’s Milk Revolution‘ as a model. It has demonstrated that a nation can become self-sufficient in milk production via teamwork and a well-designed programme.

FAQs about Operation Flood


What was the main objective of Operation Flood?

The main objective of ‘India’s Milk Revolution‘ was to increase milk production in India and make the country self-sufficient in milk production.


When was Operation Flood( India’s Milk Revolution) launched?

It was launched in 1970.


Who launched Operation Flood?

It was launched by the National Dairy Development Board (NDDB).

How did Operation Flood work?

Dairy cooperatives at the village level, dairy unions at the district level, and state-level federations all participated in Operation Flood through a three-tiered framework. These layers were in charge of milk collection, processing, and marketing.

What was the impact of Operation Flood on India’s dairy industry?

The dairy business in India was significantly impacted by ‘India’s Milk Revolution‘. It contributed to an increase in milk output, an improvement in the living conditions of small milk producers, the creation of job possibilities, and a decrease in the cost of milk for consumers.

Is Operation Flood still active?

No, It officially ended in 1996. However, its legacy lives on in India’s dairy industry.

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