Success of Indian Bhagwa Variety of Pomegranate in US Market
Introduction
The Indian Bhagwa variety of pomegranate has made a historic entry into the US market via a landmark commercial sea shipment. This achievement highlights India’s growing potential in fresh fruit exports.
Key Milestones for Indian Bhagwa Variety of Pomegranate
- First Sea Shipment: 4,620 boxes (14 tonnes) reached New York in March 2024.
- Excellent Quality: US customers praised the fruit’s visual appeal and taste.
- Government Support: APEDA facilitated exports through pre-clearance programs.
Growth in Pomegranate Exports from India
- 2023-24 Exports: 72,011 metric tonnes worth $69.08 million.
- 2024-25 Growth: 21% increase in exports (April–January).
- Top Destinations: UAE, Bangladesh, US, Netherlands, and Saudi Arabia.
How APEDA Boosted Indian Bhagwa Variety of Pomegranate Exports
- Shelf-Life Enhancement: Extended to 60 days through research.
- USDA Pre-Clearance: Simplified regulatory processes for US market entry.
- Trial Shipments: Successful air and sea shipments in 2023-24.
Future Prospects for Indian Pomegranates
With rising demand, the Indian Bhagwa variety of pomegranate is set to become a premium choice in global markets.
FAQs
Q1. What makes the Indian Bhagwa variety of pomegranate special?
A1. Known for its sweet taste, vibrant color, and long shelf life, it’s highly sought after in international markets.
Q2. How did India achieve this export milestone?
A2. Through APEDA’s initiatives, USDA collaboration, and improved logistics, ensuring quality and compliance.
Q3. Which countries import Indian pomegranates?
A3. Major importers include the US, UAE, Bangladesh, and European nations.
Conclusion
The Indian Bhagwa variety of pomegranate is making waves in global markets.
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